A couple of friends of mine were working at an agency and came up with this zany concept for Ritz Crackerfuls. The concept was based on a meditational escape while people took an afternoon snack break at work. They wrote a few scripts and, lo and behold, Ritz thought they were too weird. My friends still wanted to execute the scripts. So, for a modest fee, I agreed to execute them. The bulk of the creative direction was: "animate it, badly". "Can do, capitán!" I replied. Well, without the "capitán!" part, because I'm not that much of a douche bag. This is what happened.