You may not know that Dell.com sells more than just Dell products. You may not know that Dell.com ships everything for free. And, you may not know what it means when people say, "Free Shipping and Handling." Well, everyone understands, "Free Shipping." But, truth be told, we still don't understand, "Free Handling." We do, however, know that the good people at Dell take their handling seriously. Very seriously.
Social + OOH
Originally, we had designs on making the TV "handling" spots much more austere. The following videos, which were placed all over every digital screen possible at Penn Station, captured the spirit of our original concept a bit more.