You may not know that Dell.com sells more than just Dell products. You may not know that Dell.com ships everything for free. And, you may not know what it means when people say, "Free Shipping and Handling." Well, everyone understands, "Free Shipping." But, truth be told, we still don't understand, "Free Handling." We do, however, know that the good people at Dell take their handling seriously. Very seriously.
Concept, Art Direction, Scripts
Young & Rubicam
Social + OOH
Originally, we had designs on making the TV "handling" spots much more austere. And while that ultimately wasn’t right for the spots, it translated well on some digital OOH. The following videos were plastered on every digital screen possible at Penn Station.