Dell.com

You may not know that Dell.com sells more than just Dell products. You may not know that Dell.com ships everything for free. And, you may not know what it means when people say, "Free Shipping and Handling." Well, everyone understands, "Free Shipping." But, truth be told, we still don't understand, "Free Handling." We do, however, know that the good people at Dell take their handling seriously. Very seriously. 

My Role

Concept, Art Direction, Scripts

 

Client

Dell

 

Agency

Young & Rubicam

 

Year

2017

Social + OOH

Originally, we had designs on making the TV "handling" spots much more austere. And while that ultimately wasn’t right for the spots, it translated well on some digital OOH. The following videos were plastered on every digital screen possible at Penn Station.