Smarter Computing

Smarter Computing was a challenge because nobody really knew what it meant. It's not a product, but rather a vague thought leadership umbrella term for the new digital paradigms ofBig DataOptimized Systems and Cloud Computing. All things that IBM was (in theory) totally going to rock. Which would be conceivable if IBM was not a giant, bureaucratic maze of corporate inception – endless Russian dolls of corporate speak buried inside itself ad infinitum. What do I know though? Perhaps that's their strength.

Anyway, I art directed and designed this puppy. I also got familiar with Agile, which was a surprisingly efficient way to work.

My Role

Art Direction, Design

 

Client

IBM

 

Agency

EuroRSCG

 

Year

2012