Independence Day Resurgence / U.S. Army Digital Experience

I worked with MRM//McCann to make this digital experience. It was a co-branded effort between 20th Century Fox to promote their movie Independence Day Resurgence, and the U.S. Army to drive recruitment. The site features four mini-games, each simulating a different role an Earth Space Defense soldier would be asked to perform in the event of an alien invasion. If you think fighting aliens is exciting, watch the movie, and join the army.

LAUNCH SITE

My Role

Creative Direction, Art Direction

 

Client

20th Century Fox / U.S. Army

 

Agency

MRM // McCann

 

Year

2016