I worked exclusively on various Microsoft projects during my stint at JWT. The Brand Journalism campaign addressed Microsoft's dilemma of communicating to an audience that's averse to advertising. The solution was to target the desired tech audience through influencer channels of bloggers and thought leaders that this IT heavy demographic respected.
We put together this slick case study for the awards shows. It ended up winning a handful.
Bronze Cannes Lions Titanium 2010
Best Digital D&AD Awards 2011
Winner Bees Awards 2011