I perma-lanced at JWT for about a year in 2010. During this time I worked exclusively on various Microsoft projects. Brand Journalism attempted to address Microsoft's dilemma of communicating to an audience that's averse to advertsing. The solution was to penetrate the desired tech audience through influencer channels of bloggers and thought leaders that this IT heavy demographic respected.
Even though it wasn't the most blindingly successful campaign according to the numbers, we (hastily) cobbled together this slick case study for the awards shows, and it ended up winning a handful.
Bronze Cannes Lions Titanium 2010
Best Digital D&AD Awards 2011
Winner Bees Awards 2011