Brand Journalism

I worked exclusively on various Microsoft projects during my stint at JWT. The Brand Journalism campaign addressed Microsoft's dilemma of communicating to an audience that's averse to advertising. The solution was to target the desired tech audience through influencer channels of bloggers and thought leaders that this IT heavy demographic respected. 

We put together this slick case study for the awards shows. It ended up winning a handful.

 

Recognition

Bronze Cannes Lions Titanium 2010

Best Digital D&AD Awards  2011

Winner Bees Awards 2011

 

Back to COMMERCIAL WORK

 

My Role

Art Direction, Design

 

Client

Microsoft

 

Agency

JWT New York

 

Year

2010