Microsoft makes a lot of software that organizes and automates all kinds of business processes across all kinds of different industry silos (financial, professional services, government, etc). Microsoft wanted to convey how Microsoft Dynamics manages all of your business and/or government needs efficiently with their rich media buy.
I came up with this Rube-Goldberg idea where we could illustrate a cause-and-effect organizing chain mechanism inside literal houses that represented each industry silo. Mostly this was an excuse to utilize an amazing production team of illustrators and animators at JWTwo and make something that looked really cool. I was disappointed that we weren't able to get some VO talent into the ole budget, but we made Microsoft Dynamics CRM as cool as we could.
Concept, Art Direction, Design
JWT New York